Think & Grow Rich Lessons
John Smith Gloucester, Gloucestershire, UK

Posted: 2018-01-16

Persistence - The Eighth Step toward Riches

Mr. Hill opens with these words "PERSISTENCE is an essential factor in the procedure of transmuting DESIRE into its monetary equivalent. The basis of persistence is the POWER OF WILL".

Almost every child under the age of five can teach us adults the power of persistence, how many of us as parents have given in to repeated requests for ice cream, some or some new shiny object because our child simply did not appear to hear the word ‘no’ yet magically heard the ‘yes’? PS- Grandparents are putty in the hands of a determined grandchild,  and offer perhaps least resistance.

So, we know we are all born with a high degree of persistence in us, what we need to do is rekindle that skill to help us on our own path to the life we want to live.

As Hill writes, “Will-power and desire, when properly combined, make an irresistible pair. Men who accumulate great fortunes are generally known as cold-blooded, and sometimes ruthless. Often, they are misunderstood. What they have is willpower, which they mix with persistence, and place back of their desires to insure the attainment of their objectives”.

“Henry Ford has been generally misunderstood to be ruthless and coldblooded. This misconception grew out of Ford’s habit of following through in all his plans with PERSISTENCE”.

Most people are ready to throw their aims and purposes overboard, and give up at the first sign of opposition or misfortune. A few carry on DESPITE all opposition, they overcome any fear of CRITISISM and forge ahead until reaching their goal. These few are the Fords, Carnegies, Rockefellers of this world or in our modern age, the Musks. Branson’s, Dells with Gates, now the richest man in the World.

None of these men at first sight seem to meet the perceived criteria for success, they are all quiet, almost shy, and come across as reserved introverts yet, the power of Persistence when added to their Imaginations of the world as they see it has allowed each of these Imagineers to move the world forwards.

If you select your “Master Mind” group with care, you will have in it, at least one person who will aid you in the development of PERSISTENCE. Some men who have accumulated great fortunes, did so because of NECESSITY. They developed the habit of PERSISTENCE, because they were so closely driven by circumstances, that they had to become persistent.  

THERE IS NO SUBSTITUTE FOR PERSISTENCE! It cannot be supplanted by any other quality! Remember this, and it will hearten you, in the beginning, when the going may seem difficult and slow. Those who have cultivated the HABIT of persistence seem to enjoy insurance against failure. No matter how many times they are defeated, they finally arrive up toward the top of the ladder.

John Smith – Gloucester UK