General knowledge is basically worthless! Specialized knowledge can earn you a living. For example let's take a person who goes to school for four years at a University, and gathers a bunch of vague general knowledge, ends up working in a department store for minimum wage.Then we take the person who goes to a trade school to be a welder or an electrician and brings home enough to make a living working for an employer. They then decide that they want to be their own boss and start their own company, now THEY are the employer and making a lot more money than the one who went to college just to gather general knowledge and party for 4 years but the business owns them.
Let's say the the welder gets tired of running their own company and being tied down all the time, wants more freedom instead of their business owning them and decides to get into network marketing so they can own their life.
So the new network marketer has no idea of how to do this business, the sponsor says just go talk to a lot of people and that doesn't work because they don't know how to talk to a lot of people. The person goes out and joins company after company because surely the grass is always greener on the other side of the hill. They run into the same problem with company after company so it has to be for lack of knowledge so they start turning into all the gurus and buying all of their expensive programs which don't work either but they have a nice credit card selection and they are all maxed out.
The person goes through frustration after frustration until finally one day they stumble upon this little book called Success In Steps which leads them into the Mentoring for Free program and that begins to change their whole network marketing life. Specialized knowledge has paid off!
Thank you Linda and Michael Dlouhy for providing that specialized knowledge and believing in us!